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The Fall of Advertising and the Rise of PR (книга)

The Fall of Advertising and the Rise of PR
Автор: Al Ries
Laura Ries
Оригинал издан: 2002

«The Fall of Advertising and the Rise of PR»книга 2002 года.

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От издателя

«Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful…»

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