The Invisible Touch: The Four Keys to Modern Marketing (книга)
The Invisible Touch: The Four Keys to Modern Marketing | |
Автор: | Harry Beckwith |
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Оригинал издан: | 2000 |
«The Invisible Touch: The Four Keys to Modern Marketing» — книга 2000 года.
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От издателя 
«Service businesses sell something that cannot be seen or heard, experience — and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of…»