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The Invisible Touch: The Four Keys to Modern Marketing (книга)

The Invisible Touch: The Four Keys to Modern Marketing
Автор: Harry Beckwith
Оригинал издан: 2000

«The Invisible Touch: The Four Keys to Modern Marketing»книга 2000 года.

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«Service businesses sell something that cannot be seen or heard, experience — and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable volume, Harry Beckwith provides a treasury of…»

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