The Profit Impact of Marketing Strategy Project: Retrospect and Prospects (книга)
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects | |
Автор: | ' |
---|---|
Оригинал издан: | 2004 |
«The Profit Impact of Marketing Strategy Project: Retrospect and Prospects» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionNew developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing…»