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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects (книга)

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Автор: '
Оригинал издан: 2004

«The Profit Impact of Marketing Strategy Project: Retrospect and Prospects»книга 2004 года.

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«Book DescriptionNew developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing…»

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