The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (книга)
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making | |
Автор: | Thomas T. Nagle Reed K. Holden |
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Оригинал издан: | 2002 |
«The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making» — книга 2002 года.
Содержание |
Содержание 
От издателя 
«This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to…»