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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (книга)

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Автор: Thomas T. Nagle
Reed K. Holden
Оригинал издан: 2002

«The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making»книга 2002 года.

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«This volume is designed for MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to…»

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