Поиск
На сайте: 567989 статей, 285490 фото.

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius (книга)

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Автор: Jack Trout
Оригинал издан: 2002

«A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius»книга 2002 года.

Содержание

Содержание

От издателя

«The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level, including tough marketing calls they might not have the background to make.…»

Рецензии

См. также

Ссылки