A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius (книга)
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius | |
Автор: | Jack Trout |
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Оригинал издан: | 2002 |
«A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius» — книга 2002 года.
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От издателя
«The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level, including tough marketing calls they might not have the background to make.…»