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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius (книга)

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Автор: Jack Trout
Оригинал издан: 2002

«A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius»книга 2002 года.

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«The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level, including tough marketing calls they might not have the background to make.…»

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