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Adventures in Misplaced Marketing (книга)

Adventures in Misplaced Marketing
Автор: Herbert Jack Rotfeld
Оригинал издан: ????

«Adventures in Misplaced Marketing»книга ???? года.

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«The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book, a…»

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