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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium (книга)

An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
Автор: Andrew Ingram
Оригинал издан: 2005

«An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium»книга 2005 года.

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От издателя

«Book DescriptionThere has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a…»

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