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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (книга)

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Автор: Nicholas Ind
Denzil Meyers
Jack Yan
Sicco van Gelder
Оригинал издан: ????

«Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands»книга ???? года.

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«In response to the growing «anti-globalization» movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that branding can benefit…»

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