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Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends (книга)

Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends
Автор: J S Panwar
Оригинал издан: 2004

«Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends»книга 2004 года.

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«Book DescriptionThis volume offers a broad examination of marketing in India today. After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss…»

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