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Brand Asset Management: Driving Profitable Growth Through Your Brands (книга)

Brand Asset Management: Driving Profitable Growth Through Your Brands
Автор: Scott M. Davis
Оригинал издан: 2002

«Brand Asset Management: Driving Profitable Growth Through Your Brands»книга 2002 года.

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««Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." — Phil…»

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