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Brand Driven: The Route to Integrated Branding Through Great Leadership (книга)

Brand Driven: The Route to Integrated Branding Through Great Leadership
Автор: F. Joseph Lepla
Lynn M. Parker
Susan V. Davis
Оригинал издан: ????

«Brand Driven: The Route to Integrated Branding Through Great Leadership»книга ???? года.

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«A sequel to the authors? highly acclaimed book «Integrated Branding", «Brand Driven» gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom,…»

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