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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience (книга)

Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Автор: Steve Yastrow
Оригинал издан: ????

«Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience»книга ???? года.

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««Your brand is not what you say you are…Your brand is what your customers think you are." Any company could perform better if it followed the principles of Brand Harmony, but those who actually succeed at Brand Harmony are those who are…»

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