Brand Medicine: The Role of Branding in the Pharmaceutical Industry (книга)
Brand Medicine: The Role of Branding in the Pharmaceutical Industry | |
Автор: | Tom Blackett Rebecca Robins |
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Оригинал издан: | ???? |
«Brand Medicine: The Role of Branding in the Pharmaceutical Industry» — книга ???? года.
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Содержание
От издателя
« As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their…»