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Brand Medicine: The Role of Branding in the Pharmaceutical Industry (книга)

Brand Medicine: The Role of Branding in the Pharmaceutical Industry
Автор: Tom Blackett
Rebecca Robins
Оригинал издан: ????

«Brand Medicine: The Role of Branding in the Pharmaceutical Industry»книга ???? года.

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« As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their…»

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