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Brand Spirit: How Cause Related Marketing Builds Brands (книга)

Brand Spirit: How Cause Related Marketing Builds Brands
Автор: Hamish Pringle
Marjorie Thompson
Оригинал издан: 2001

«Brand Spirit: How Cause Related Marketing Builds Brands»книга 2001 года.

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От издателя

«Outlines what Cause Related Marketing (CRM) is, how it works, and how it can be used as an effective marketing tool for brands. Explains CRMs place in the context of branding as a whole, drawing on relevant case histories, the author's own…»

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