Building Brand Identity: A Strategy for Success in a Hostile Marketplace (книга)
Building Brand Identity: A Strategy for Success in a Hostile Marketplace | |
Автор: | Lynn B. Upshaw |
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Оригинал издан: | ???? |
«Building Brand Identity: A Strategy for Success in a Hostile Marketplace» — книга ???? года.
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От издателя
«Building Brand Identity Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity,…»