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Building Brand Identity: A Strategy for Success in a Hostile Marketplace (книга)

Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Автор: Lynn B. Upshaw
Оригинал издан: ????

«Building Brand Identity: A Strategy for Success in a Hostile Marketplace»книга ???? года.

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«Building Brand Identity Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. It has never been easy to establish and maintain a strong identity,…»

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