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Building Models for Marketing Decisions (книга)

Building Models for Marketing Decisions
Автор: Peter S. H. Leeflang
Dick R. Wittink
Michel Wedel
Philippe A. Naert
Оригинал издан: ????

«Building Models for Marketing Decisions»книга ???? года.

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«The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not…»

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