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Building the Customer Specific Retail Enterprise (книга)

Building the Customer Specific Retail Enterprise
Автор: Gary Hawkins
Оригинал издан: ????

«Building the Customer Specific Retail Enterprise»книга ???? года.

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«The understanding and use of customer information as gathered through retail frequent shopper programs has forever changed the retail playing field. Yet many retailers are not using this information strategically, putting themselves at a…»

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