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Business Marketing: Connecting Strategy, Relationships, and Learning (книга, ????)

Business Marketing: Connecting Strategy, Relationships, and Learning
Автор: F. Robert Dwyer
Оригинал издан: 2005

«Business Marketing: Connecting Strategy, Relationships, and Learning»книга 2005 года.

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«Book DescriptionThis text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.…»

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