Business Strategy Formulation: Theory, Process, and the Intellectual Revolution (книга, ????)
Business Strategy Formulation: Theory, Process, and the Intellectual Revolution | |
Автор: | Anthony W. Ulwick |
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Оригинал издан: | 2005 |
«Business Strategy Formulation: Theory, Process, and the Intellectual Revolution» — книга 2005 года.
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Содержание
От издателя
«Book DescriptionAs the dominant paradigm of economic activity is shifting to a focus on creating customer value, it is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and…»