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Business to Business Marketing: Analysis and Practice in a Dynamic Environment (книга)

Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Автор: Robert P. Vitale
Joe Giglierano
Rob Vitale
Joseph J. Giglierano
Оригинал издан: ????

«Business to Business Marketing: Analysis and Practice in a Dynamic Environment»книга ???? года.

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«Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual…»

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