Business to Business Marketing: Analysis and Practice in a Dynamic Environment (книга)
Business to Business Marketing: Analysis and Practice in a Dynamic Environment | |
Автор: | Robert P. Vitale Joe Giglierano Rob Vitale Joseph J. Giglierano |
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Оригинал издан: | ???? |
«Business to Business Marketing: Analysis and Practice in a Dynamic Environment» — книга ???? года.
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От издателя
«Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual…»