CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work (книга)
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work | |
Автор: | Merlin Stone Bryan Foss Merlin Stone |
---|---|
Оригинал издан: | ???? |
«CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work» — книга ???? года.
Содержание |
Содержание
От издателя
«Customer Relationship Management, CRM, has been one of the strongest areas of management focus in financial services companies throughout the world over the last five years. While it is forecast that this will continue for the next five years, many…»