Cases in Strategic Marketing (книга)
Cases in Strategic Marketing | |
Автор: | David Rosenthal Lew G. Brown David W. Rosenthal |
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Оригинал издан: | ???? |
«Cases in Strategic Marketing» — книга ???? года.
Содержание |
Содержание
От издателя
« This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra…»