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Category Management: Positioning Your Organization to Win (книга)

Category Management: Positioning Your Organization to Win
Автор: '
Оригинал издан: 1993

«Category Management: Positioning Your Organization to Win»книга 1993 года.

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«Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a…»

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