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Citizen Brands: Putting Society at the Heart of Your Business (книга)

Citizen Brands: Putting Society at the Heart of Your Business
Автор: Michael Willmott
Оригинал издан: ????

«Citizen Brands: Putting Society at the Heart of Your Business»книга ???? года.

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«What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging…»

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