Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (книга)
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them | |
Автор: | Donald W. Hendon |
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Оригинал издан: | ???? |
«Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them» — книга ???? года.
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«Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns…»