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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (книга)

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
Автор: Donald W. Hendon
Оригинал издан: ????

«Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them»книга ???? года.

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«Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns…»

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