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Conquering Consumerspace. Marketing Strategies for a Branded World (книга)

Conquering Consumerspace. Marketing Strategies for a Branded World
Автор: Michael R. Solomon
Оригинал издан: 2004

«Conquering Consumerspace. Marketing Strategies for a Branded World»книга 2004 года.

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«Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must shift…»

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