Consumer Behavior: Building Marketing Strategy, 9/e, (книга)
Consumer Behavior: Building Marketing Strategy, 9/e, | |
Автор: | Delbert I Hawkins |
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Оригинал издан: | 2003 |
«Consumer Behavior: Building Marketing Strategy, 9/e,» — книга 2003 года.
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От издателя
«Book DescriptionConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied…»