Consumer Behavior (книга)
Consumer Behavior | |
Автор: | J. Paul Peter Jerry Olson |
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Оригинал издан: | ???? |
«Consumer Behavior» — книга ???? года.
Содержание |
Содержание
От издателя
«Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of…»