Consumer Behavior and Managerial Decision Making (книга)
Consumer Behavior and Managerial Decision Making | |
Автор: | Frank R. Kardes |
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Оригинал издан: | ???? |
«Consumer Behavior and Managerial Decision Making» — книга ???? года.
Содержание |
Содержание
От издателя
« This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision…»