Consumer Psychology for Marketing (книга)
Consumer Psychology for Marketing | |
Автор: | Gordon R. Foxall Ronald E. Goldsmith Stephen Brown Gordon Foxall |
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Оригинал издан: | ???? |
«Consumer Psychology for Marketing» — книга ???? года.
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От издателя
«The 2nd edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and…»