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Consumer Value: A Framework for Analysis and Research (книга)

Consumer Value: A Framework for Analysis and Research
Автор: Morris B. Holbrook
Оригинал издан: ????

«Consumer Value: A Framework for Analysis and Research»книга ???? года.

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« Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of «serving» the customer and customer satisfaction is central to every formulation of the marketing concept. The…»

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