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Consumers and Services (книга)

Consumers and Services
Автор: Mark Gabbott
Gillian Hogg
Оригинал издан: ????

«Consumers and Services»книга ???? года.

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«Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing.…»

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