Consumers and Services (книга)
Consumers and Services | |
Автор: | Mark Gabbott Gillian Hogg |
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Оригинал издан: | ???? |
«Consumers and Services» — книга ???? года.
Содержание |
Содержание
От издателя
«Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing.…»