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Contemporary Advertising w/ AdSim CD-ROM (книга)

Contemporary Advertising w/ AdSim CD-ROM
Автор: William F. Arens
Оригинал издан: 2004

«Contemporary Advertising w/ AdSim CD-ROM»книга 2004 года.

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«Book DescriptionContemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from…»

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