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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook (книга)

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
Автор: Editor John F. Sherry
Jr.
Оригинал издан: 1995

«Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook»книга 1995 года.

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« «Anyone concerned with understanding the consumer will find John Sherry's new book invaluable. In the last decade, the most important contributions to the meaning of products, brands, and advertising in consumers» lives have come from…»

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