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Corporate-Level Strategy: Creating Value in the Multibusiness Company (книга)

Corporate-Level Strategy: Creating Value in the Multibusiness Company
Автор: Michael Goold
Andrew Campbell
Marcus Alexander
Оригинал издан: 1994

«Corporate-Level Strategy: Creating Value in the Multibusiness Company»книга 1994 года.

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От издателя

«Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business…»

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