Corporate Communications: A 21st Century Primer (книга)
Corporate Communications: A 21st Century Primer | |
Автор: | Joseph Fernandez |
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Оригинал издан: | 2004 |
«Corporate Communications: A 21st Century Primer» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionThis accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical…»