Corporate Communications: Theory and Practice (книга)
Corporate Communications: Theory and Practice | |
Автор: | Joep P Cornelissen |
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Оригинал издан: | 2004 |
«Corporate Communications: Theory and Practice» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book Description'A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of…»