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Corporate Reputation and Competitiveness (книга)

Corporate Reputation and Competitiveness
Автор: Gary Davies
Rosa Chun
Rui Vinhas Da Silva
Stuart Roper
Оригинал издан: 2002

«Corporate Reputation and Competitiveness»книга 2002 года.

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Содержание

От издателя

«This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management,…»

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