Corporate Reputation and Competitiveness (книга)
Corporate Reputation and Competitiveness | |
Автор: | Gary Davies Rosa Chun Rui Vinhas Da Silva Stuart Roper |
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Оригинал издан: | 2002 |
«Corporate Reputation and Competitiveness» — книга 2002 года.
Содержание |
Содержание
От издателя
«This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management,…»