Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives (книга)
| Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives | |
| Автор: | Bertrand Moingeon Guillaume Soenen |
|---|---|
| Оригинал издан: | ???? |
«Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives» — книга ???? года.
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От издателя
«This edited book is devoted to an issue of increasing importance in management theory and practice: organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing,…»
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