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Creating Corporate Reputations: Identity, Image, and Performance (книга)

Creating Corporate Reputations: Identity, Image, and Performance
Автор: Grahame Dowling
Оригинал издан: 2001

«Creating Corporate Reputations: Identity, Image, and Performance»книга 2001 года.

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«Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their…»

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