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Customer Connections: New Strategies for Growth (книга)

Customer Connections: New Strategies for Growth
Автор: Robert E. Wayland
Paul M. Cole
Оригинал издан: ????

«Customer Connections: New Strategies for Growth»книга ???? года.

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«With this book, managers have a rigorous new approach to building firm value. The authors offer a comprehensive system for putting customer relationships at the center of the business and give managers the tools for implementing customer-based…»

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