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Customer Relationship Management: Integrating Marketing Strategy and Information Technology (книга)

Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Автор: William G. Zikmund
Raymond McLeod
Faye W. Gilbert
Оригинал издан: ????

«Customer Relationship Management: Integrating Marketing Strategy and Information Technology»книга ???? года.

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«Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its…»

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