Design and Marketing Of New Products (книга)
Design and Marketing Of New Products | |
Автор: | Glen L. Urban John R. Hauser |
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Оригинал издан: | ???? |
«Design and Marketing Of New Products» — книга ???? года.
Содержание |
Содержание
От издателя
« A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book… offers a managerial…»