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Differentiate or Die: Survival in Our Era of Killer Competition (книга)

Differentiate or Die: Survival in Our Era of Killer Competition
Автор: Jack Trout
Оригинал издан: 2000

«Differentiate or Die: Survival in Our Era of Killer Competition»книга 2000 года.

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«In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than…»

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