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Differentiate or Die: Survival in Our Era of Killer Competition (книга, ????)

Differentiate or Die: Survival in Our Era of Killer Competition
Автор: Jack Trout
Оригинал издан: 2001

«Differentiate or Die: Survival in Our Era of Killer Competition»книга 2001 года.

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«Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the…»

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