Differentiate or Die: Survival in Our Era of Killer Competition (книга, ????)
Differentiate or Die: Survival in Our Era of Killer Competition | |
Автор: | Jack Trout |
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Оригинал издан: | 2001 |
«Differentiate or Die: Survival in Our Era of Killer Competition» — книга 2001 года.
Содержание |
Содержание
От издателя
«Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the…»