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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (книга)

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Автор: Adam Morgan
Оригинал издан: 1999

«Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders»книга 1999 года.

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«"Eating the Big Fish is on fire with ideas. Best in the marketplace." — Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather «In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea,…»

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