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Endorsements in Advertising: A Social History (книга)

Endorsements in Advertising: A Social History
Автор: Kerry Segrave
Оригинал издан: 2005

«Endorsements in Advertising: A Social History»книга 2005 года.

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От издателя

«Book DescriptionThe use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad…»

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