Endorsements in Advertising: A Social History (книга)
Endorsements in Advertising: A Social History | |
Автор: | Kerry Segrave |
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Оригинал издан: | 2005 |
«Endorsements in Advertising: A Social History» — книга 2005 года.
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Содержание
От издателя
«Book DescriptionThe use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad…»